new
media toolkit
product animation |
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cdproject
sample animations |
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Just consider the possibilities. Whatever a product
does, an interactive on-screen animation can explain functionality
so much better than traditional print brochures. Techniques are
numerous. Video, engineering sketches, photo sequences, and 3D animations,
can all be used to bring a product to life. Often, a simple animated
diagram is all that’s needed to emphasise unique selling benefits.
More ambitious projects can can invite users to ‘click’
the screen at the location of actual product buttons or controls
and so trigger convincing simulations of important features. Getting
a product to ‘react’ as expected on the screen is one
important step closer to helping your prospect to make a purchase
decision.
The starting point is always to identify the product
features whose benefits you want to explore. More often than not,
this will indicate the most efficient visual technique to employ.
Sometimes it's a question of demonstrating internal workings to
illustrate a process or innovation. Other times you need to show
the actual results or
effect
of use. In all cases you are making the most of a computer's ability
to present information in the most convincing way possible.
If
there’s one valid complaint against even the best printed product
brochures it has to be,‘but I can’t see it working!’.
Now
you can empower prospects to ‘try before you buy’ by providing
them with interactive animations.
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