new media toolkit
database connection

Any set of organised information can be viewed as a database. Once the hard work of compiling facts, figures or images is done, it's relatively easy to incorporate this into a CD project. This backbone of information can be turned into a variety of electronic information products which can be linked to the internet for even greater versatility.
 
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Any data can be used as the basis of a user friendly information product. This handy office rental guide was developed as a promotional desktop mini directory and also appeared on a website. The map can be zoomed and clicked to display specific local costs. In this case data originated as an Excel spreadsheet, but we can convert any Access, Foxpro, Filemaker source file or indeed any formatted text documents.

 

CD-ROM Directories work faster than their printed predecesors. Any kind of search can be programmed and results can be used to generate enquiries, mailing lists, formatted print or bookmarks. Including thousands of images or other media is no problem given the capacity of CD-ROM. Functions such as outputting labels can be 'key' encrypted - providing new revenue streams for publishers. Annual revisions are inexpensive, typically replacing the old data with new.

CD-ROM Catalogues built up around a database, make product location easier as well as facilitating point and click ordering systems. Unlike print, there's no 'pounds per square inch' limitation. Huge disc capacity means product detail can be as deep as neccessary to close a sale. Specific product finders or requirement calculators are also easily attached wherever needed. You literally immerse customers in the richness of your range.

CD-ROM Reference Books benefit from being based on a data infrastructure. Programming can exploit cross-links, multiple table searches, word searches, web links plus rich media to deliver an experience way beyond what the printed page can do.

Overall, database publishing has many benefits over traditional print;

  • Faster time to market
  • Less proofing required
  • Greater degree of accuracy
  • Easier maintenance of data
  • Lower overall publishing and distribution costs

Whether for use as a standalone or as part of a bigger project, we can convert your data into user friendly products.

 
 

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