|
|
 |
new
media toolkit
games and quizzes |
|
Take a hint from the world’s most popular software category.
Gameplay is an opportunity to involve and fascinate viewers. Challenges
are fact of everyday life and computer game success is living proof
of a compelling way of staging interactive scenarios. Their potential
as marketing tools arises from this interactivity.
"If
a game means someone will spend three or four minutes at your
brand's site, that amount of attention is pure gold,"
Jim
Nail, senior analyst for online advertising and marketing at Forrester
Research
| |
cdproject
games |
|
|
| |
|
 |
|
By engaging your prospect’s imagination and
stimulating response, you will promote encounters with your brand.
Specific gameplay can be chosen according to the objective of the
communication. The entry point may be an illustrative trivia quiz,
where the questions and the right answers are relevant to your proposal.
Or, at a higher level of engagement, a demonstrative strategy game
can prove to your prospect that you understand the challenges and
opportunities facing them in their business.
There are numerous interactive genres to choose
from. We have many 'off the shelf' solutions that may simply need
re-skinning and branding for your business application. These include;
- A
basic knowledge quiz or crossword format which can be product
area specific
- Personality
evaluation, through question response, which can determine skills
or affinities
- Shooting
game, skill and timing classics, but can also be made product
specific
- Picture
puzzle, challenging reassembly of imagery or interpretation of
a pictogram
- Strategy
interaction, storylines and roleplay can be designed to involve
specific topics
Additionally,
games can be linked to on-line competitions, providing rewards and
stimulating direct end user contact.
Engaging
your prospects attention with such techniques will play an important
role in any potent interactive marketing strategy.
|
 |
