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new
media toolkit
animated graphs and charts |
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cdproject
client example |
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Blame
television. Primetime news programmes have set incredibly high graphic
standards. Explaining results or performance, they synchronise what's
being shown with what's being said. They sustain their audiences by
employing timing and anticipation as powerful communication tools.
How can you summon such levels of interest within the realms of a
CD project?
The
key to a successful presentation is the way information is presented.
Raw numbers and statistics are uncaptivating, and do not hold an
audience's attention. Charts, graphs and other visual aids help
put things in perspective and are essential for any presentation.
Though
Excel rapidly delivers flat shaded 2D and 3D charts, that's still
a long way off being inspiring. Even dressing up such imagery with
pretty backgrounds doesn't really get you much further up the captivation
ladder.
With
specialist software, thematic, animated graphs are created as movies
(at any resoulution) which can be easily inserted into any presentation.
By defining highlights of the information, not only can the build
of an animated chart be precisely defined, but also the view angle
or lighting may be adjusted. As the speaker explains the facts behind
the numbers, the chart will grow and zoom dramatically to illustrate
every phrase. The technique
will certainly
hold viewer attention.
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