CD Project - Innovative rich media development for CD-ROM and the web

new media toolkit
one-to-one personalisation

cdproject customisation

For this prestigious quotation system, disks were configured for each corporate prospect with a simple spreadsheet controlling which detail documents to display. In fact, bluescreened intros featuring personalised 'welcomes' were shot in one session and included with the individual proposals.

A letter arrives in the mail, a disk is enclosed. It refers to a recent contact and invites your prospect to load the disk. From the first screen, where his name appears in headline form, it's clear that this is a personal message. As he clicks through the content, custom requirements may be reviewed in a visually compelling way. Your animated presentation is confirmation that his needs are clearly understood. You may even include figures or calculations based on his personal numeric data. The program closes with a targeted offer which has be taken seriously. Whatever the outcome, it’s memorable.

Sounds outrageous? There are several ways of implementing such a sales tool cost effectively. The simplest involves providing identical rich media software for each disk, but personalising various elements by incorporating the contents of a simple, external text file. This may just contain the prospect's name for display, but it could control access to different sections of information or display personalised figures or charts according to requirements. Personalised disks are simply prepared by copying the program and the configuration file onto a CD (or floppy). Now you can reach your prospects with impactful one-to-one interaction.